Using Endorsed Relationships for lead generation.

In a marketing perspective, endorsed relationship is the relationship you have with another person or marketing company where they endorse you or your business to their existing and potential clients and you do the same for the other person or entity. Same as a joint venture, endorsed relationship should benefit mutually and equally. If you are the weak party when it comes to generating leads, it is mostly likely that the other party may seek for a new endorsed relationship.

The most effective endorsed relationship is a person recommending you or your business to his or her network of professionals or community.

Some people confuse the term endorsement with testimonial. The two are different from each other bearing different meanings. In Testimonials, you place their testimonial in your website or newsletter. In endorsement, they place the endorsement in their website or newsletter. It is this difference which makes endorsed relationships more powerful than the former.

Take LinkedIn as an example. This professional network has a feature where one member of the network can endorse another one. Usually, people select a well-respected professional for this endorsement, so they end up being introduced to others with high degree of trust. This attracts more opportunities to the person who was just endorsed without a question. When this scenario is adapted to marketing services, the opportunities come in the form of leads.

Wording in endorsements play a key role. Therefore, hire a professional to arrange the endorsement to ensure you maximize the amount of leads created.

Contact the Vaiz Enterprises marketing team for more information!

Usually, joint marketing ventures are defined in different ways depending on the objective of the definition. But in a nutshell, it is as simple as joining two parties to market their products and services together, in order to get effective business outcomes. Therefore, joint ventures in marketing result in a reduction of the marketing cost for each party by achieving the same or more reach.

Having another product or service that can be used with yours or required by yours, marketed together is a great way of giving the customers a total package. Rather than buying the connected products or services from two different companies, customers will be happy to have them in one package or offering.

Since there are many benefits of joint marketing ventures, there are many things to consider when forming one.

First of all, selecting the right party for the joint marketing venture is the toughest challenge.  Be sure to have professional references on the other party you are dealing with.  If you are considering such an opportunity with an unknown party, make sure that you do a ‘Sherlock Homes’ scale background check.

Your joint marketing venture partner should always compliment to your product or services and should be non-conflicting. There should not be any business area, which is common to both parties where they could be cold competitors.

Both parties involved in the joint venture should be benefitted equally. If one party is getting more benefits than the other, the inequality will damage the persistence of the relationship.

Contact a Vaiz Enterprises marketing specialist for more information on join marketing ventures!

The corporate or business blog is one of the most powerful ways of marketing for your business. Since everyone in business has realized the power of blogging, blogs are being used from McDonald’s to DELL for promoting their products and services, and obtaining customer feedback. Following are a few tips on how you can effectively promote your company blog for better marketing opportunities.

Blog about or around a concept promoted by a popular or influential blogger or a blogging site.  This way, you can link the popular blog site to your company blog, potentially getting the attention of the readers of the influential site and also the attention of readers who are looking for the original post.

Use of social media for promotions is not a new concept. Take your blog to social media such as Facebook, Twitter, Digg, Technorati, or any other social media network. Get your fans to follow your company blog there, so every blog post in your company blog will be syndicated to the social media profile of your fans. This is a great way to keep your customers up-to-date with your products and services.

Having compelling and interesting headlines for your blogs will payoff big time. Have the meat of your blog post summarized in the blog title. Instead of using “Network Marketing Analysis”, use “10 Tips for Successful Network Marketing”.

Linking your company blog to the business or corporate website is a good idea, especially if you are looking forward to keeping your customers updated through the blog posts.

Get more information on adding a blog to your companies marketing strategies by contacting the team at Vaiz Enterprises.

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